Gap is cutting 25% from the prices for all the clothes in its retail stores for customers who check in on Foursquare in connection with an event the chain is calling “The BlackMagic Event.” The Foursquare deal is only valid today, so you’d better grab your smartphone and head to the store soon if you want some cheaper-than-usual family clothes.The same discount is available to Twitter and Facebook users, but Facebook users have to print out a coupon and Twitter users have to offer up a discount code at the cashier. If you go the Foursquare route, you just have to check in at the store, though we’re not sure how the cashier knows about it; maybe he or she has to look up your user name, or maybe you actually have to show them your phone?
The Foursquare/Fashion connection isn’t totally fresh; Ann Taylor offered 25% off to Foursquare mayors and 15% off to each customer on his or her fifth check-in. These deals are great for Foursquare, and the theory is that they’re great for retail stores because those Foursquare users’ friends would see that they’re checking in, giving the stores some exposure.
Foursquare has also started sending out stickers to businesses to remind customers to check in whenever they walk in the door.
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