“Dead simple” blogging platform Posterous — which has built up a loyal following of users by allowing them to quickly and efficiently e-mail in their blog posts, no formatting required — has released a redesign highlighting the many ways users can share multimedia content on the platform besides e-mail.At the top of the page, a new header features a rotating roster of blogs, each of which take advantage of the service in a unique way. The Chief Tshirt Officer, for instance, uses the platform to promote its products, while TheWhiteFamily finds that that Posterous is the best way for family members to keep in touch with one another.
The header helps first-time visitors to the site envision ways they could utilize the platform, and existing users expand their use of it in interesting new ways — perhaps with additional kinds of media besides text — as well as “relate to [other] existing users on a very human level,” in the words of User Experience Lead Jack Wilkinson.
Beneath the header is a prominent brown bar with a simple, three-part line illustration that shows just how easy it is to upload content from the web, e-mail or mobile devices, have it formatted and share it with the world.
Together, the new features “help [visitors] not only get a good feel for how the product works, but actually allows them to place themselves and their experiences into the scene, letting them feel how Posterous might fit into their lives,” Wilkinson explained.
The signup on the right is also new. Previously, new visitors were asked to send an e-mail to sign up; now they can do so directly on the front page with a simple web registration form, in addition to the e-mail option. The problem, Wilkinson disclosed, is that many people were hesitant to sign up via e-mail because they were used to signing up through web-based registration forms. “We still love it when people send us an e-mail to register, but if we can remove a barrier of unfamiliarity from the process, everyone wins,” he said.
The new design changes, while minor, are evidence of Posterous’s continued commitment to providing the simplest, easiest user experience possible, including options for those who would rather use a web-based application than e-mail to sign up and blog. Earlier efforts in this vein include upgrades to its web-based Post Editor and the roll-out of “dead simple” domain name registration.
What do you think of the new changes? What blogging platform do you prefer, or do you utilize several?
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