Sunday, May 23, 2010

Brittany passes Ashton taking #1 spot on Twitter

It’s official: Britney Spears has just become the top Twitter account, surpassing longtime Twitter king Ashton Kutcher by a margin of a handful followers at press time.

Each account’s actual number of followers continues to fluctuate by the second, but Spears seems to be maintaining a tenuous lead.Both users are still just shy of reaching 5 million Twitter followers and are predicted to reach this landmark figure within the next 30 days.


Spears’ Twitter victory flies in the face of conventional wisdom on how to use the social web. The @BritneySpears account is managed by the singer’s staff, and most of the tweets seen there are either promotional messages or “BS alerts” when unfavorable tabloid reports surface. Tweets from “Brit” or “Britney” comprise around a third of all tweets from the account, and we suspect some of those aren’t actually written by the star herself since updates posted from the web are often thrown up on the account when Spears is reportedly attending an event.

Kutcher was the first Twitter user to reach 1 million followers when he battled CNN for the top spot in April 2009. And last month, Kutcher’s account ranked far above Spears’ in popularity when the Twitter “accept” bug allowed users to force others to follow them back.

On Shoutitout despite profile views being the more popular challenge no celebrity has taken the control in fact besides @admin, @willy is in first in subscribers with 39 in second is @emily with 25.

Spears’ account may be just a marketing-message system for an inaccessible pop star, but her global popularity is apparently all the Twitter karma she needs. Still, between Ashton and Britney and Willy and Emily, whose updates would you rather read, if you had to choose?

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