Friday, May 28, 2010
Foursquare will be the fist site to average 1 million check ins a day... in a a little bit
A tweet from Foursquare yesterday revealed that the company is doing “10+ checkins per second.” We did the math and at 10 checkins per second, Foursquare is processing about 36,000 checkins per hour — putting the daily checkin total somewhere around 864,000.
In fact, once Foursquare hits 11.58 checkins per second — a milestone foreseeable in the very near future — it will be processing over 1 million checkins per day.
Foursquare is all the rage right now and has been growing at an astronomical rate of late. Earlier this month we learned that the location-sharing mobile game is adding around 15,000 users per day. The company has also seen the checkin rate shoot up from one per second in January to more than ten checkins per second today.
We can attribute the company’s strategic allegiance with media companies like Bravo and retail corporations like Starbucks as primary contributing factors to Foursquare’s growth. It certainly doesn’t hurt that Foursquare has become a media darling — garnering mainstream attention for popularizing the location-sharing trend — in much the same way that Twitter did last year.
Update: Foursquare Co-Founder Dennis Crowley says that the 10 plus checkins per second figure was on a Wednesday night, and that the company is averaging 700,000 checkins per day. He projects to hit the 1 million mark by mid to late June.
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