Tumblr goes black

@BPGlobalPR isn’t the only social media source seeking to raise money to combat the massive oil spill off the Gulf of Mexico; Tumblr has painted its iconic ocean blue dashboard black today in an effort to raise awareness about the disaster, while simultaneously allowing users to donate right from their dashboards.
If you’re a Tumblr user, you can log on today and donate to a myriad of groups: Save Our Gulf, the National Audubon Society or the Greater New Orleans Foundation. Donating will also unlock the Limited Edition Black Dashboard as an account preference — and Tumblr will match every donation it receives. Check out what it looks like below:

We’re excited to see such a creative effort to combat this disaster. Tumblr users, will you donate?

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